STOCKHOLM, Sweden -- Italian model Mariacarla Boscono will replace Britain's Kate Moss when Swedish clothing chain Hennes & Mauritz launches a new collection.H&M dropped Moss last month after British tabloids published photographs of her allegedly using cocaine.Boscono will appear in TV commercials for a limited collection designed by Stella McCartney which goes on sale in November, the company told The Associated Press.However, no model will be featured in posters and newspaper ads for the collection, H&M spokesman Liv Asarnoj said. Instead, the ads -- which were originally intended to feature Moss -- will use a "graphical solution," she told AP, adding that McCartney was involved in selecting Boscono.A limited women's collection of about 40 items designed by McCartney -- daughter of Beatle Paul McCartney -- will go on sale in 400 stores on November 10. Last year, H&M released a similar collection designed by Karl Lagerfeld, which sold out in a few hours in many stores worldwide, AP said.Following newspaper reports in September, supermodel Moss issued an apology to "all the people I have let down.""I take full responsibility for my actions. I also accept that there are various personal issues that I need to address and have started taking the difficult, yet necessary, steps to resolve them," Moss said in a statement."I want to apologize to all of the people I have let down because of my behavior, which has reflected badly on my family, friends, co-workers, business associates and others," she said. (Full story)Copyright 2005 CNN. All rights reserved.This material may not be published, broadcast, rewritten, or redistributed. Associated Press contributed to this report.